The Good, The Bad, & The Ugly: Making the Most of User-Generated Content

Digital marketers in 2021 are pretty lucky. Every day, we have the opportunity to tap into branded content handed to us on a silver platter. User-generated content is authentic, low-cost, and the strongest opportunity to establish social proof and build credibility. Plus, it signals that your audience is actively engaged with your company. But just because you could share UGC, doesn’t always mean you should. As your brand competes for attention, it’s important to repurpose UGC strategically, not randomly.

After this session, you’ll be able to:

  • Identify which pieces of UGC align with your larger marketing strategy
  • Build deeper relationships with creators who share UGC
  • Better position UGC to foster engagement and inspire more content creation

This session is for digital marketers and social media professionals who want to create a closer-knit community and harness the power of their audience to build their brand.