The Power of Incrementalism and Effective Content Technology: How to Steadily Improve Your Digital Results

We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes and concentrate purely on big launches and redesigns. However, truly effective ROI lies in incrementalism – small changes, made over time, with the help of effective content technology, toward a logical overall goal.

Join Cate Waters, a Senior AE and Content Management Strategist at Optimizely to discuss how you can apply a human and technology mindset to improve how you connect with customers today.

After this session, you’ll be able to:

  • Step away from the Big-Bang and avoid unrealistic expectations for your project
  • Plan and execute goals using incremental activities – a culture of incrementalism
  • Use content technology to incrementally increase the value of your web speed with safety