Consumer Journeys: Hitting Qualified Leads at the Right Place and Time

Today’s marketing leaders are experts in creating a deliberate, personalized, and impactful customer experience from start to finish. Designing a bespoke customer journey is paramount to the success of a company at any size. Without a data-informed approach, even the best hand-crafted messaging will get lost in the sea of content surrounding today’s consumer. Whether you are starting from scratch or perfecting your approach, this session will equip you with holistic methods to target and motivate your ideal customer.

After this session, you’ll be able to:

  • Develop personas that bring the customer to life
  • Build a customer journey map to identify key touchpoints and moments of truth
  • Maximize campaign impact to reach qualified leads at the right place and time