After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Step away from the Big-Bang and avoid unrealistic expectations for your project
• Plan and execute goals using incremental activities – a culture of incrementalism
• Use content technology to incrementally increase the value of your web speed with safety

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand key concepts of equity for audiences
• Apply practical strategies to differentiate your content marketing strategy towards inclusivity
• Gleam from key examples of brand campaigns who are “doing it well”

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Understand how to gain visibility by posting humorous or educational content along with trending music without going too far off-brand
• Tap into a new audience that may not be actively following you on Facebook, etc.
• Describe TikTok and sell the ‘why’ to key stakeholders
• Identify and collaborate with TikTok influencers
• Apply proven strategies from companies who have developed and engaged a loyal following on the platform

After this session, you’ll be able to:

• Apply criteria to determine if in-game advertising is a good fit for your company, based on understanding the behavior and scale of the gaming audience
• Effectively plan and reach gamers by applying recommended practices from the IAB Gaming and Esports Advertising Framework
• Apply tips on the key elements that brands should consider when designing the newest IAB in-game advertising format called Intrinsic in-game ads

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Put people at the center of solving challenges for your brand
• Address the root challenges of brand safety with a people-first approach
• Implement three ways to put people-based solutions into motion for your business

After this session, you’ll be able to:

• Identify what your consumers actually desire in a brand
• Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
• Build essential elements for an emotionally engaging brand

After this session, you’ll be able to:

• Adapt your search strategy for industry changes in 2022 and beyond
• Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
• Find the “quick wins” of proven SEO tactics to apply first and outshine the competition

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Systemetize your Brand Calendar
• Create More Content in Less Time
• Use These Content Tools for Automation

After this session, you’ll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

After this session, you’ll be able to:

• Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
• Apply a step-by-step approach for A/B testing, planning and execution
• Create a roadmap for future-proofing digital initiatives within your organization
• Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session you’ll be able to:

• Identify and cast the right influencers for your campaign
• Utilize trackable links and measure the success of your influencer campaigns
• Expand the reach of your campaign with whitelisting
• Leverage influencer content as lifestyle assets

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Turn your current content strategy into a scalable model
• Determine what you can automate or outsource without sacrificing quality or results
• Easily manage large content teams and high-volume initiatives

After this session, you’ll be able to:

• Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
• Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
• Realign internal teams and external agencies to change the way leads are generated and measured

After this session, you’ll be able to:

• Identify which pieces of UGC align with your larger marketing strategy
• Build deeper relationships with creators who share UGC
• Better position UGC to foster engagement and inspire more content creation

After this session, you’ll be able to:

• Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
• Assess your tools and processes with questions designed to help you focus efforts to maximize growth
• Learn strategies to operationalize engagement and create an action plan for implementation”

After this session, you’ll be able to:

• Develop personas that bring the customer to life
• Build a customer journey map to identify key touchpoints and moments of truth
• Maximize campaign impact to reach qualified leads at the right place and time

After this session, you’ll be able to:

• Apply Aristotle’s Rhetorical Triangle to your advertising strategy
• Implement Ethos, Pathos, and Logos in your video marketing
• Create videos with strategic language to best reach and persuade your target audience