Agenda | Digital Summit Miami

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Tuesday, November 02

8:30am - 12:30pm

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

Masterclass
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

At the end of this Masterclass, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes · Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

1:15pm - 1:45pm

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

2:30pm - 3:00pm

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

2:45pm - 3:15pm

Driving Equity and Inclusion through Marketing

  • Cherise Bernard, McCann New York
  • Cherise Bernard

After this session, you’ll be able to:

  • Understand key concepts of equity for audiences
  • Apply practical strategies to differentiate your content marketing strategy towards inclusivity
  • Gleam from key examples of brand campaigns who are “doing it well”
  • Content Marketing
  • Customer Experience
  • Impact & Leadership

3:30pm - 4:00pm

Evaluating the Four Pillars of Digital Transformation Success

  • Sharon Harris, Jellyfish
  • Sharon Harris

After this session, you’ll be able to:

  • Apply the Know Your Customer (KYC) operating model and increase efficiencies and effectiveness
  • Apply a step-by-step approach for A/B testing, planning and execution
  • Create a roadmap to future-proofing digital initiatives within your organization using the four pillars of digital transformation success
  • Marketing Operations

Are Your Emails Effective? Probably Not! Here’s Why and How to Fix Them

  • Yosef Silver, Fusion Inbound
  • Yosef Silver

After this session, you’ll be able to:

  • Identify why your email marketing efforts aren’t effective so you can begin turning things around today
  • Apply proven tactics and processes to increase your open rates and boost revenue
  • Better utilize your email marketing software and implement effective automation strategy
  • Email Marketing

4:15pm - 4:45pm

The Hard Truths of Account-Based Marketing

  • Alessandra Possamai, Shutterstock
  • Alessandra Possamai

After this session, you’ll be able to:

  • Identify four mindset shifts necessary to succeed with account-based marketing
  • Apply tips on how to win with sales in your engagement efforts
  • Utilize methods for building 20x account engagement with a journey through high-touch campaigns
  • Use a cross-channel personalization matrix you never thought you needed
  • Understand the best ways to communicate program impact within your organization
  • Customer Engagement
  • Customer Experience

4:45pm - 5:30pm

Opening Reception

Day 2 Wednesday, November 03

8:30am - 9:00am

Optimizing Operations to Increase Engagement

  • Emily Hendershot, Nova Strategies
  • Emily Hendershot

After this session, you’ll be able to:

  • Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
  • Assess your tools and processes with questions designed to help you focus efforts to maximize growth
  • Learn strategies to operationalize engagement and create an action plan for implementation”
  • Marketing Operations

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

9:15am - 9:45am

Building Advocates with Experiences

  • Cliff Seal, Salesforce
  • Cliff Seal

After this session, you’ll be able to:

  • Identify opportunities to create a uniquely memorable experience
  • Empower every customer-facing employee to create advocates through consistently positive interactions
  • Leverage your brand to make a positive impact on the world, hand-in-hand with your customers
  • Customer Experience

10:00am - 10:30am

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

10:30am - 11:00am

Networking Break

11:00am - 11:30am

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

11:45am - 12:15pm

How Brands Grow: The Laws of Marketing that Drive Sustainable Growth

  • Ty Heath, LinkedIn
  • Ty Heath

After this session, you’ll be able to:

  • Understand the laws of marketing that govern growth
  • Apply the evidence-based laws of marketing to gain share and increase sales
  • Grow your marketing career
  • Branding
  • LinkedIn
  • Marketing Operations

Optimize Your Brand Messaging in 30 Minutes: How to Speak Intentionally About Your Brand’s Value

  • Sean McCarthy, Lucky Orange
  • Sean McCarthy

After this session, you’ll be able to:

  • Identify “”the one thing”” everyone should remember about your brand
  • Connect the problems you solve for your audience with concise solutions
  • Learn how to optimize messaging over time
  • Use messaging to boost internal communication and increase project efficiency
  • Branding

1:45pm - 2:15pm

Why Your Rainbow Logo Isn’t Enough: Marketing to the LGBTQ+ Community

  • Andy Kraut, Grindr
  • Andy Kraut

After this session, you’ll be able to:

  • Understand the history of gay marketing and the value of this community
  • Know when and how to properly message for the most effective campaigns
  • Avoid common pitfalls that can be viewed as disingenuous
  • B2C
  • Customer Experience

2:30pm - 3:00pm

Mapping Your Content to the Buyer Journey to Achieve and Demonstrate Higher Marketing ROI

  • Michael Brenner, Marketing Insider Group
  • Michael Brenner

After this session, you’ll be able to:

  • Map your content to the buyer journey for higher marketing ROI
  • Use tools to prove that marketing is a strategic business growth contributor to revenue
  • Measure and present the ROI of your marketing efforts to win executive support
  • Content Marketing
  • Marketing Operations
  • Marketing Strategy

3:15pm - 3:45pm

Building the Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • Branding

Results Driven SEO Strategy & Tactics For The Busy Marketer

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

After this session, you’ll be able to:

  • Identify and take action on the SEO tasks that will get quick results
  • Create page structures that will get you optimal traffic from your targeted searchers
  • Determine the tools that will make your SEO work a whole lot easier
  • SEO & Search

4:30pm - 5:30pm

Closing Reception