Agenda | Digital Summit Miami

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Tuesday, November 02

8:30am - 12:30pm

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

Masterclass
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

At the end of this Masterclass, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes · Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

1:15pm - 1:45pm

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

Cutting through the Noise: 5 Tactics to Elevate Your Digital Strategy

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • Branding

2:00pm - 2:30pm

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

The Power of Incrementalism and Effective Content Technology: How to Steadily Improve Your Digital Results

Sponsored by Optimizely
  • Cate Waters, Optimizely
  • Cate Waters

After this session, you’ll be able to:

  • Step away from the Big-Bang and avoid unrealistic expectations for your project
  • Plan and execute goals using incremental activities – a culture of incrementalism
  • Use content technology to incrementally increase the value of your web speed with safety
  • Content Marketing
  • Marketing Operations

2:45pm - 3:15pm

The Declaration of SEO: 6 Fundamental SEO Truths to Live By and Apply to Your Own Efforts

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

Driving Equity and Inclusion through Marketing

  • Cherise Bernard, McCann New York
  • Cherise Bernard

After this session, you’ll be able to:

  • Understand key concepts of equity for audiences
  • Apply practical strategies to differentiate your content marketing strategy towards inclusivity
  • Gleam from key examples of brand campaigns who are “doing it well”
  • Content Marketing
  • Customer Experience
  • Impact & Leadership

3:30pm - 4:00pm

Results Driven SEO Strategy & Tactics For The Busy Marketer

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

After this session, you’ll be able to:

  • Identify and take action on the SEO tasks that will get quick results
  • Create page structures that will get you optimal traffic from your targeted searchers
  • Determine the tools that will make your SEO work a whole lot easier
  • SEO & Search

TikTok for Business: What Marketers Need to Know

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Understand how to gain visibility by posting humorous or educational content along with trending music without going too far off-brand
  • Tap into a new audience that may not be actively following you on Facebook, etc.
  • Describe TikTok and sell the ‘why’ to key stakeholders
  • Identify and collaborate with TikTok influencers
  • Apply proven strategies from companies who have developed and engaged a loyal following on the platform
  • Content Marketing
  • Social Media

4:00pm - 5:00pm

Opening Reception

Day 2 Wednesday, November 03

8:30am - 9:00am

How to Engage Gamers with In-Game Advertising

  • Cary Tilds, Frameplay
  • Cary Tilds

After this session, you’ll be able to:

  • Apply criteria to determine if in-game advertising is a good fit for your company, based on understanding the behavior and scale of the gaming audience
  • Effectively plan and reach gamers by applying recommended practices from the IAB Gaming and Esports Advertising Framework
  • Apply tips on the key elements that brands should consider when designing the newest IAB in-game advertising format called Intrinsic in-game ads
  • Gaming
  • Paid Advertising

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

9:15am - 9:45am

The Power of Putting People First for Brands

  • Caitlin Rush, Twitter
  • Caitlin Rush

After this session, you’ll be able to:

  • Put people at the center of solving challenges for your brand
  • Address the root challenges of brand safety with a people-first approach
  • Implement three ways to put people-based solutions into motion for your business
  • Branding

The Essential Elements of Building Brand Love

  • Lydia Michael, Blended Collective
  • Lydia Michael

After this session, you’ll be able to:

  • Identify what your consumers actually desire in a brand
  • Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
  • Build essential elements for an emotionally engaging brand
  • Branding
  • Customer Experience

10:00am - 10:30am

2022 SEO Strategies To Take Your Revenue To The Next Level

Sponsored by OMG
  • Jon Bennion, Online Marketing Gurus
  • Jon Bennion

After this session, you’ll be able to:

  • Adapt your search strategy for industry changes in 2022 and beyond
  • Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
  • Find the “quick wins” of proven SEO tactics to apply first and outshine the competition
  • SEO & Search

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

10:30am - 11:00am

Networking Break

11:00am - 11:30am

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

  • Brittany Ward, Create Collabs
  • Brittany Ward

After this session, you’ll be able to:

  • Systemetize your Brand Calendar
  • Create More Content in Less Time
  • Use These Content Tools for Automation
  • Content Marketing
  • Marketing Operations

11:45am - 12:15pm

Building Advocates with Experiences

  • Cliff Seal, Salesforce
  • Cliff Seal

After this session, you’ll be able to:

  • Identify opportunities to create a uniquely memorable experience
  • Empower every customer-facing employee to create advocates through consistently positive interactions
  • Leverage your brand to make a positive impact on the world, hand-in-hand with your customers
  • Customer Experience

Leader or Follower? Why There’s No Gray Area in Effective Digital Transformation

  • Sharon Harris, Jellyfish
  • Sharon Harris

After this session, you’ll be able to:

  • Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
  • Apply a step-by-step approach for A/B testing, planning and execution
  • Create a roadmap for future-proofing digital initiatives within your organization
  • Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action
  • Marketing Operations

12:15pm - 12:45pm

Lunch Pickup & Break, box lunches sponsored by Bruce Clay

12:45pm - 1:15pm

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

1:30pm - 2:00pm

How to Monetize Influencer Marketing Campaigns

  • Courtney Spritzer, Socialfly
  • Courtney Spritzer

After this session you’ll be able to:

  • Identify and cast the right influencers for your campaign
  • Utilize trackable links and measure the success of your influencer campaigns
  • Expand the reach of your campaign with whitelisting
  • Leverage influencer content as lifestyle assets
  • Influencer Marketing
  • Social Media

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

2:15pm - 2:45pm

Quality and Quantity: How to Scale Your Marketing by Creating a “Content Machine”

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Turn your current content strategy into a scalable model
  • Determine what you can automate or outsource without sacrificing quality or results
  • Easily manage large content teams and high-volume initiatives
  • Content Marketing

Get the Confused Buyer to Say Yes

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney

After this session, you’ll be able to:

  • Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
  • Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
  • Realign internal teams and external agencies to change the way leads are generated and measured
  • Lead Gen / Conversion / Retention

3:00pm - 3:30pm

The Good, The Bad, & The Ugly: Making the Most of User-Generated Content

  • Brianne Fleming, University of Florida
  • Brianne Fleming

After this session, you’ll be able to:

  • Identify which pieces of UGC align with your larger marketing strategy
  • Build deeper relationships with creators who share UGC
  • Better position UGC to foster engagement and inspire more content creation
  • Content Marketing
  • Customer Experience
  • Social Media

Optimizing Operations to Increase Engagement

  • Emily Hendershot, Nova Strategies
  • Emily Hendershot

After this session, you’ll be able to:

  • Examine roadblocks impacting your audience’s experience with you and develop solutions to overcome them
  • Assess your tools and processes with questions designed to help you focus efforts to maximize growth
  • Learn strategies to operationalize engagement and create an action plan for implementation”
  • Marketing Operations

3:45pm - 4:15pm

Consumer Journeys: Hitting Qualified Leads at the Right Place and Time

  • Oren Mor, University of Miami
  • Oren Mor

After this session, you’ll be able to:

  • Develop personas that bring the customer to life
  • Build a customer journey map to identify key touchpoints and moments of truth
  • Maximize campaign impact to reach qualified leads at the right place and time
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics
  • Lead Gen / Conversion / Retention

Ethos, Pathos & Logos: Persuasive Video Advertising Techniques

  • Jordan Lung, JL Video
  • Jordan Lung

After this session, you’ll be able to:

  • Apply Aristotle’s Rhetorical Triangle to your advertising strategy
  • Implement Ethos, Pathos, and Logos in your video marketing
  • Create videos with strategic language to best reach and persuade your target audience
  • Advertising
  • Consumer Behavior
  • Content Marketing
  • Video Marketing

4:15pm - 5:00pm

Closing Reception hosted by Media Shark